[Campaign] Ageism Awareness Work in Saskatchewan
In Saskatchewan, SSM has worked to analyze whether ageism is present in our population, how it is recognized and how we might reduce or eliminate its destructive effects.
The Ageism and Media project (from 2017 to 2019) used objective common forms that volunteer monitors completed as data for analysis of how mainstream media included people 50+ in stories and articles on TV, radio and in daily and weekly newspapers. Results indicated that older adults were most conspicuous by their absence. Ageist language and concepts were most often present in “humourous” columns in weekly papers, often written by older adults themselves who were unaware of the ageist concepts that they carried within themselves.
The Ageism and Media project produced the guide Words are Powerful and provided it to journalists as we visited various newsrooms and management throughout Saskatchewan.