Gauging Aging: Mapping the Gaps between Expert and Public Understandings of Aging in America

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Frameworks Institute
Description / Summary

This report provides a detailed understanding of what those communicating about aging are up against in public thinking, as well as a set of research-based recommendations to inform future communications in this field. In documenting expert and public perspectives, and enumerating the places where these views both converge and diverge, we begin to chart a course for a communications strategy that can be used to help people think more productively about the aging process and older adults, and consider how public policy can be responsive to the many aspects of aging in America. (2015)

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